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The challenge of either starting a recession proof business, coming up with great business ideas, or identifying an easy business to start is being honest with yourself about your motivation for starting a business.

What is your motivation?

1. To serve others or
2. To make money.

If your primary motivation is to serve others, you may end up making a profit. If your primary motivation is to make money, you probably won’t.

If I were starting a new business today, the following entrepreneur advice would outline the exact steps I would follow (others have followed these successfully… it works).

Creating a great business idea from scratch.

Step 1: look in the mirror and honestly answer these questions: “What do I complain about on a regular basis?” or “What problems do I have a difficult time consistently overcoming?”

Step 2: Write down everything that comes to mind (no matter how silly it sounds). These could eventually become your great idea to a real business. All independent business ideas which evolve from these actions should be investigated fully.

Step 3: Go to your favorite search engine and type in the words: “How do I [solve, fix, overcome, get rid of] …blank” (insert each of your complaints and/or problems at the end of the sentence).

Step 4: See what others are saying, asking, or complaining about, as it relates to this problem.

Step 5: See what solutions are already being offered by different types of businesses (books, products, websites, seminars, workshops, etc.). If there are no solutions being offered to the problem you have searched, you are either sitting on a goldmine, or about to begin a journey that could hopelessly waste your time, energy, and money.

Step 6: Identify and create a list of businesses that would constitute your top five primary competitors (locally and nationally).

Step 7: Identify the primary “solution”, on which the majority of the products (offered by these different types of businesses) focus. Identify what each of these “solutions” have in common, then identify the strengths and weaknesses of each “solution” you discover.

Step 8: Identify what is missing from your top competitors “solution” products (something is ALWAYS missing).

Step 9: Create a product/service that accomplishes two distinct objectives:
A: Fulfills the missing piece you have identified, and
B: Complements the other products currently in the market place.

Creating a product that meets these two distinct objectives will ensure two primary outcomes. First, you will have a product that is perceived as high value (it is either the key that opens the lock, completes the puzzle, or fills in the blanks) because your target audience will be thinking… “Finally someone has cracked the code that explains why all the products I have previously purchased have failed to eliminate my problem”. Second, it will compel your competitors to want to work with you because your product will be another profit center for them, one that requires no research and development cost.

Step 10: Position yourself as the exclusive provider of this missing key.

Step 11: Package the product in a way that complements the other products on the marketplace. If possible, provide your product in as many mediums as you can (book, video, seminar, physical product, service, etc.). For example, if your competitors are offering their solutions as a service, then yours should also be a service. If theirs is in book format, yours should be as well, likewise if they offer workshops, physical products, and so on. Match their formats whenever possible.

Step 12: Market your product to your target audience by simply placing the product where your audience is already looking for the solution.

This is how many great business ideas and previous recession-proof businesses have been developed. If you are looking for an easy business to start, this is a powerful path to follow.

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