When it comes to marketing, video can be a great way to interact with potential customers, but you must do it correctly in order to attract new customers and not chase them away.
Here are a few tricks we have used on YouTube for ourselves as well as for our customers to leverage YouTube successfully for marketing.
First thing is to clearly state your objective with the video. Are you looking to build brand recognition or is the video more of a direct sales demo? Being clear gets you more views.
You should also remember to keep it short, 3 minutes or less. If you have more to say make more than one video!
Once you get it up on YouTube one of the most critical things people forget to do is to add a description, tags and title that accurately describe the video and utilize as many keywords that people will use to find you. If you don’t do this you won’t be found!
Lastly, now that you’ve launched the video online. How do you let people know about it? All of those other social networks you listed are a great distribution place to start. Blogs, social networking sites (such as LinkedIn, Facebook & Twitter) will help you extend the reach of your videos on YouTube. Where applicable, send bloggers a link to your video or comment on other people’s blogs and include a link to your video there, as long as it is relevant.
Most importantly, add the video to your website, make it part of your email marketing campaign, add a link to the video in your email signature, add it to your blog – if someone sees the video on YouTube and then views it again on your website…this only helps to increase your brand recognition.
These are just a few things we learned through trial and error.
